Starlite News

Randall Beard appointed Executive Chairman at Starlite Media

By Starlite News

Randall Beard appointed Executive Chairman at Starlite Media

St. Petersburg FL., May 26, 2021 – Starlite Media, the country’s leading premium shopper marketing and out of home advertising company, has today announced that Randall Beard, a leading and award-winning independent Board Member, Advisor and C-Suite General Management Executive, has been appointed Executive Chairman at Starlite Media, effective immediately.

Commenting on his new, larger role, Randall stated:

“I’m honored and excited to be taking on this new role. Starlite Media has a tremendous opportunity to better serve Marketers who want to deliver their marketing messaging just prior to the point of sale with proven audience metrics and a high return on ad spend. Marketers know that the best advertising is the ad that consumers see right before they shop, and Starlite’s ability to deliver this at scale without worry about fraud or inappropriate content is unmatched in the industry.”


Known for his expertise in digital marketing and media, predictive analytics and new product innovation, Randall’s focus will be on working with the Starlite executive team to build out the network, further develop their data and analytic capabilities, raise capital, and grow client relationships.

Harold Lueken, Starlite CEO, commented:


“We are excited to have Randall in this new role. Randall brings a tremendous amount of digital marketing and media industry experience to Starlite and will be able to devote more of his time to helping us scale our digital network and fine tune our client offering, including use of place-based audience data. We have a massive opportunity to create a new pre-shopping marketing channel for marketers and retailers, and Randall will be instrumental in helping us achieve this vision.”


Starlite has a large, fast-growing network of premium digital signs. These signs are located at the hubs of commerce in the communities they serve. Starlite also participates fully in the fast growing digital out of home programmatic market, with connections to all major supply side platforms (SSP).


Randall currently holds Independent Director board roles at Keen Decision Systems and Catalina Marketing, is a Senior Advisor to HIG Capital and Bain Consulting, and serves on a range of Advisory Boards. Randall has a B.S. in Marketing from the University of Tennessee and an MBA from the Darden School at the University of Virginia.


About Starlite Media


Starlite Media is a premium out-of-home and shopper marketing advertising network with large format digital and static displays located at community shopping centers anchored by grocery stores and big box retailers, as well as pet stores, movie theaters, gyms, restaurants, medical and other essential retailers and services.  Today this network includes over 10,000 static displays across all the top 20 U.S. markets, with full motion digital displays included in 15 of those markets.  Visit our website at or Email

Catalina Partners With Starlite Media

By Starlite News

Catalina Partners With Starlite Media To Provide Fourth Screen To Help U.S. Retailers And Brands Deliver More Timely, Relevant Offers & Messages To Shoppers

Today, shopper intelligence-leader Catalina introduced a partnership with Starlite Media to co-sell large-format, full-motion digital signage at the entrances of select grocery and drug stores nationwide as a new component of its growing Digital Place-Based Network. Through this partnership, Catalina is extending its in-store, digital and online network to include place-based media to help retailers and brands deliver a more compelling and personalized experience throughout the shopper journey.

“In these uncertain and challenging times, shoppers are looking for meaningful value on the products they need – and information to keep their families and communities healthy and safe,” said Kevin Hunter, Catalina’s Chief Product Officer and Head of Innovation. “While retailers and brands are focused on keeping shelves stocked and stores ready for shoppers, we are uncovering creative ways to enable both groups to help shoppers find trusted and relevant new products, valuable offers and timely public service information … when they need it most. It’s exciting to partner with Starlite to unlock the value of place-based advertising and complement the personalized communications delivered to shoppers via mobile, desktop and TV.”

Catalina’s retail and brand partners can now launch managed cross-channel media campaigns across all four screens in test markets across the U.S.; they also will soon be able to leverage Catalina’s programmatic audience targeting and sales lift measurement services across all screens. The company’s real-time purchase transaction data will enable brands and retailers to measure the efficacy of campaigns run on Starlite advertising display units.

Starlite’s Chief Operating Officer, Jeff Martin, stated: “This partnership with Catalina offers an exciting opportunity for Starlite as we execute the rollout of our digital displays in the ever-expanding Digital Out of Home market. As we all navigate these uncertain times, we have also been able to deliver critical information in real time to the community. This includes alerts and safety messages, as well as thanking those companies and front-line workers who are keeping our essential stores open and supply chains moving. This partnership will allow us, as we return to a more normal pace, to use our expanding network of digital screens and over 10,000 static faces to ultimately drive sales growth for both retailers and CPG companies alike. We are very excited and fully committed to this partnership, which allows us to provide a unique and valuable service to our communities, retail partners and shopping centers they all trustily serve.”

Starlite’s large-format, state-of-the-art screens display colorful, bold visuals and content from brands that grab shoppers’ attention as they enter the store just before they make a purchase. Because human brains process visuals 60x faster than text, and colored visuals increase the willingness to read by 80%, retailers and brands can cut through the clutter to deliver relevant information in the blink of an eye. Starlite’s digital advertising network, which will be in 9 of the top 15 designated market areas (DMAs) by summer, provides immediate synergies with Catalina’s retail network, which reaches 91 million U.S. households across nearly 23,000 stores.

Real-time Intelligence Means Faster Measurement & Optimization

Over the last year, Catalina has strengthened its open, channel-agnostic platform and forged partnerships that are powering new audience, personalization and measurement capabilities.

“Many advertisers have been unable to connect their digital shopper data and media spend with in-store sales results,” noted Hunter. “Only Catalina enables brands and retailers to provide a seamless, responsive experience across all channels while leveraging near real-time purchase data to measure their media’s impact across the shopper journey. Today, we can even map place-based media views to in-store sales conversion. Plus, we provide much faster turnaround than the competition on sales-lift and ROAS measurement reports to help our customers optimize their campaigns inflight.”

About Catalina
Catalina is the market leader in shopper intelligence and highly targeted in-store and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper database, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

About Starlite Media
Starlite is the premium, proven point-of-sale advertising network, located at entrances to grocery stores, as well as in-store and throughout shopping centers. Our national network of traditional media formats has over 10,000 faces among the top 30 DMAs, and with our expanding digital network, we give brands the ability to influence spend at the final footstep before a purchase is made, using large format digital screens which run bold, dynamic, full-motion content. Learn how Starlite can become part of your digital strategy! Email or visit us at

NFS Leasing Will Provide Additional Capital for Starlite Media

By Starlite News

NFS Leasing Will Provide Additional Capital for Starlite Media’s High-Tech Digital Transformation

NFS Leasing, Inc. and Starlite Media LLC are pleased to announce that they have entered into two additional credit facilities which will fund Starlite Media’s transformation from a place-based static out-of-home and at-store advertising company to one of the most advanced digital place-based OOH and shopper marketing companies in North America. In addition to providing these new credit facilities, NFS Leasing will also assume a board position with Starlite Media.

These two new facilities follow the funding NFS Leasing provided in late 2018 for Starlite’s initial conversion to digital in the New York market. With these facilities, Starlite’s digital arm (Starlite Digital) will begin operating the most advanced digital units provided by LG-MRI in the following markets – Los Angeles, Chicago, San Francisco, Tampa, San Diego and Sacramento. This first phase of Starlite Digital’s 2020 expansion will begin in April and should be completed by the end of May. A second phase will immediately follow which will expand Starlite Digital into the remaining top-ten markets, including – Boston, Philadelphia, Houston, Phoenix and Washington, DC. In the next 12 months, Starlite Digital will be operating over 1,000 digital units, which are strategically placed at the highest consumer traffic concentration points in these commerce channels (supermarket, pharmacy, big box) in these markets.

“Our digital locations are the hubs of commerce in the top US markets where consumers come to shop for groceries, dine out, workout, drop off their dry cleaning, get medical care, etc. – they are truly the highest concentration points in the community. Our units help communicate the benefits of the businesses located in these shopping centers and at retailers affording each the opportunity to communicate their most important programs, key consumer messages, and community outreach activities.” said Oscar Martinez, EVP of Real Estate for Starlite.


Starlite’s Chief Digital Officer, Dave Kelshaw, stated: “This additional funding, along with several strategic partnerships soon to be announced, offers a unique and exciting growth opportunity for Starlite. This capital will help us unlock our growth, in addition, we will fuel that growth by having direct access to integrated marketing programs, which will utilize our digital and static advertising network delivered at the point of purchase, while offering third-party verified measurement. We have an aggressive and well-developed plan to expand our digital platform throughout 2020 and beyond, which will drive sales growth for retailers, CPG companies and other advertisers, while providing the attribution needed for our programmatic future.”

NFS Leasing is an industry leader in equipment financing, specializing in complex capital funding deals such as the one that was completed with Starlite. “We have been closely following Starlite’s progress since we provided the first equipment lease facility in late 2018. We believe Starlite’s approach to this relatively new and potentially enormous market is best in class, for reasons that include the quality of the units they will be deploying, the strategic partners they are bringing in, and their recent hiring of experts in complementary fields, all of which are needed to excel. For these and other reasons, I’m proud to join Starlite’s board and be part of their vision, execution and success.” stated David DePamphilis, Executive Vice President of NFS Leasing, Inc.

About Starlite Media LLC.

Starlite Media is a premium, proven, point of sale advertising network, located at entrances to grocery stores, as well as in-store, and throughout retail centers. Our national network of traditional media formats has over 6,000 faces in 17 of the top 20 DMAs, and with our expanding digital network, we give brands the ability to influence spend at the final footstep before a purchase is made, using large format digital screens which run bold, dynamic, full-motion content. Starlite is a privately held and has been in business since 2008. Learn how Starlite can become part of your digital strategy! Email

About NFS Leasing, Inc.

NFS Leasing is a privately held North American leader in Equipment Finance with more than 18 years’ experience. NFS provides solutions supporting businesses and organizations with challenged credit including early stage, start-up & pre-revenue, financially distressed companies and turn-arounds. NFS uses its own balance sheet capital and provides fast flexible credit decisions. Since 2001, NFS Leasing is proud to have created thousands of jobs and infused almost $1,000,000,000 of capital into credit challenged firms, a segment of the economy that struggles to secure critically needed financing. Contact us today and tell us your story.

For additional information about the company visit: or


Starlite Digital
Jeff Martin
Chief Operating Officer

NFS Leasing
David DePamphilis
Executive Vice President
(978) 564-3962