Objectives

• Matched panel test to understand the impact of Starlite’s digital display signs on:
  • Sales of a new kid’s shampoo product
  • Brand lift
  • Category lift

Execution

• Digital signs were posted at retail  locations (tested separately)
• Specific aisle location was mentioned to guide shopper to product
• Sales lift measured at multiple retailers (a total of 26 test and 26 control stores)
• 8-week total program execution